Reserving space in the American Folklore Society (AFS) 2021 Annual Meeting constitutes an acceptance of the conditions enumerated here, and an agreement to comply with and be bound by the Society’s exhibitors’ regulations.

An online program, built by AFS, will serve as the primary platform for all virtual and in-person programming. All virtual sessions will run on Zoom virtual meetings. Exhibit pages will be viewable by any visitor, not just registered attendees.

New Exhibitors, Advertisers, or Sponsors

All first-time exhibitors/advertisers/sponsors are required to send information to [email protected] about their company/organization and any material they plan to display.

AFS reserves the right to refuse any reservation or curtail or cancel any exhibit, ad or event that in the sole judgment of the executive director are not consistent with the teaching, research, and professional ends of the field and Society. This policy also applies to the nature of displays, advertisements, sales of products (including novelties and souvenirs), and the decorum of exhibitors or their employees. AFS meeting materials or space cannot be used for politically or ideologically partisan purposes. Items for display or publication are subject to the approval of the AFS executive director or designee.


Space may be reserved in the AFS online store. As of September 15, 2021, please contact [email protected] to place an order. Placement will be assigned on a first-come, first-served basis by the date of payment. Reservations and payments must be received by October 1.

Credit card payments may be processed immediately.

If you prefer to pay by check or defer payment, you can place your order online but choose a “pay by invoice” option until September 15. AFS staff will prepare an invoice that will be sent as a pdf by email. Payments must be received by October 1.

Conference-wide Ads/Logos

Exhibitors/sponsors may choose to place their banner ad or logo in the online program, the hub for all virtual and in-person events, with traffic from September through the live event, and continuing at least until the end of the year for on-demand, asynchronous access. Ad and logo position will be assigned on a first-come, first-served basis.

Virtual Exhibit/Sponsor Gallery Space

The Exhibit Gallery will be featured in the main conference menu, is fully searchable, can be viewed by all visitors, not just registered attendees, and is scalable to any device. 

Exhibitor listings are listed alphabetically, with a logo and exhibitor name. Your logo will link to your customizable “details” page, which allows exhibitors/sponsors to upload video and images, display text or ad content, include links or file downloads, and customizable buttons. Guidance about how to submit or customize your exhibit details will be provided by AFS to exhibitors as needed.

Samples of the Exhibit Gallery pages are coming soon.

You may enhance your display with links to apps of your choice. For instance, you can use a scheduler app like Calendly, to give visitors a way to schedule a meeting with you, or provide your own virtual meeting link for “office hours” whenever you like. You will be solely responsible for the secure use of any apps you add, mindful that the exhibit pages will be public. AFS will amplify your gallery-based events, like office hours, announcements upon request.

The Exhibitor Gallery will be available in time for the release of the preliminary program in June, remain active through the live conference, and accessible to asynchronous attendees through December 31, 2021.

During breaks in scheduling, the program will encourage attendees to visit the Exhibitor Gallery to interact with our Exhibitors and Sponsors.

Sponsored Events

Sponsors may propose a customized event (90-minutes) during the conference that will be included in the conference program. AFS will provide Zoom support for sponsored virtual events, including “Plan Your Own Events.”

Contact [email protected] by September 15 to discuss options. Hosted events are subject to approval, and will be accommodated on a first-come, first-served basis, as the schedule allows. 

Alternatively, you may opt to sponsor events that are already scheduled. Event sponsors will be listed alphabetically in the list of sponsors and attached to the event itself.

You may also opt to include your logo or website link on the event page.

Virtual Networking and Audience Engagement

All exhibits or ad reservations include one meeting registration, which will allow you to participate in online networking functions that will be provided with the event platform. Further details about networking capabilities will be added here soon.

To claim this benefit, you must register for the meeting. Contact [email protected] for a promo code to use for your complimentary registration.

In-person Exhibits and Ads

To attend the annual meeting in person, you must register for the meeting. Contact [email protected] for a promo code to claim your complimentary registration. You must also review and agree to our current annual meeting policies, which contain important information, including our terms for managing Covid-19 risks.

A secure exhibit room is not available this year, but table or floor space may be reserved in the public, central prefunction space outside the meeting rooms for informational or promotional displays, or as a place to meet with attendees. 

Exhibitors will have access to set up any displays starting at 8:00 am on Thursday, October 21. Materials must be removed by noon on Sunday, October 24. Exhibitors are solely responsible for maintaining any materials to be displayed.

A print version of the Harrisburg program will be distributed to attendees at the Harrisburg Hilton. You may reserve ad space in this print material: 

  • Ad copy should be delivered as a gray-scale PDF (with all fonts included) in the actual image size.
  • Full page ad specs are 7.375” x 9.75”; half page specs are 7.375” x 4.375”.
  • All ads must be received as print-ready pdfs before September 1.

You may also opt for an insert to be distributed with the program material at registration. A sample of the insert must be submitted and approved by September 1. Ship inserts directly to the conference venue. Contact [email protected] for shipping information.


If you plan events or activities, even if they take place at your exhibit table or page, let us know as soon as possible so that we can help promote it to our meeting attendees.


AFS is not liable for any loss sustained by the participant as a result of the participant’s or any third party’s failure to access the conference website, or as a result of any breakdowns, software errors, incomplete or inaccurate transfer of information. The parties agree that this agreement (and any other agreement referred to herein) contain the complete agreement between the parties and supersedes any prior understandings, agreements, or representations by or between the parties, written or oral, which may have related to the subject matter hereof in any way. The person signing the application on the exhibitor’s behalf shall be deemed to have full authority to do so and shall have no right to claim against AFS that such person or persons did not have such authority. The exhibitor is responsible for creating and providing exhibit content to AFS. If the exhibitor fails to respond in a timely manner for content or otherwise fails to deliver content, AFS shall be under no obligation to change the dates of the event or provide a refund. AFS reserves the right to prohibit, limit or discontinue the distribution of gifts, giveaways or similar promotions.

The exhibitor hereby agrees to indemnify and hold forever harmless AFS, its officers, agents, and employees against all costs, claims, demands, proceedings, liability, losses and expenses (including reasonable legal fees) whatsoever made against or incurred by AFS as a result of, related to or arising in connection with (i) a breach of these terms by exhibitor, and/or (ii) any acts or defaults of exhibitor, exhibitor’s employees or agents in connection with the event and/or (iii) any claim brought against AFS that the content or any services or software supplied by exhibitor infringe, violate, or trespass or constitute the unauthorized use or misappropriation of any intellectual property of any third party. Exhibitors will only promote products and services regularly sold by them. No products and/or services will be directly sold from within the conference platform. No virtual booths may be shared or sublet without prior written permission of AFS. Failure to comply is deemed cause for cancellation of the space.

If AFS should be prevented from holding the exhibition for any reason beyond AFS’s control (such as, but not limited to damage to building, riots, acts of government or acts of God), then AFS has the right to cancel the exhibition or any part thereof, with no further liability to the exhibitor other than a refund of exhibit fees.

Read Zoom’s privacy statement.

Read AFS’s general privacy statement and annual meeting policies.


Roz Rini Larson, Annual Meeting and Programs Director
800 East Third Street, Bloomington, IN 47405 USA
812/856-2422 | [email protected]