Strategy: Writing Research Stories

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With the increase in online content, there are more and more opportunities for folklorists to write about their research for a general audience. Rather than convince a journalist to write a story about your work, you can write the story yourself. It is more work to be sure, but you have much more control over the story. 

The Conversation is one example of an organization that helps researchers get their work out to the public while offering media outlets free content. Scholars pitch an idea to staff at The Conversation, and if they are interested, they assign an editor to work with you to craft your story. Once your article is published on The Conversation website, media outlets around the country can pick it up and include it in their own publications. 

Resources for Writing Research Stories

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