Press releases remain an excellent way to get your story to the media. But journalists typically receive dozens of press releases daily. Crafting your story for a particular media outlet is crucial to getting it picked up.  Ideally, a press release will

Bad interviews are easy; good ones not so much. Here youā€™ll find some strategies for giving interviews that result in you actually showing up in the story and being called on again for future stories. TIPS FOR GIVING GOOD INTERVIEWS Prepare: Offering

Writing to your legislator can be an effective way of drawing attention to an urgent issue. E-mail is now the most efficient and inexpensive way to do this, and it eliminates the delays of traditional mail. In some cases, an in-person letter-writing

In 2020, folklorist Tim Tangherlini and his collaborators published an article on how narrative frameworks could help people distinguish between conspiracy theories and real conspiracies. Within months, his research was being written about and talked about by the BBC, Ars Technica, Axios,

Here is an example of creating additional funding for underserved audiences by the Committee on Responsive Philanthropy. Their campaign, Philanthropy’s Promise, has persuaded over 100 funders to designate at least half of their grant dollars for underserved communities. http://www.ncrp.org/philanthropys-promise This effort developed

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